Las Plantas

Las Plantas is a stage production of transgressive Spanish theatre group 1% Ficciones, formerly known as Solivianto Teatro.

 

With the intention of engaging new audiences and increasing its profile in the Spanish theatre scene, 1% Ficciones commissioned a new visual campaign for the launch of their first production, including a variety of printed materials such as posters and programmes. A set of unnoticeable backdrop variations together with a limited but striking colour palette and a bold and confident position of the text elements, bring continuity and rhythm to the campaign.

 

#: art direction, graphic design, strategy