Haul is the prêt-à-porter collection of British fashion designer Alexander Mackay.


The complete rebranding of Haul needed to be bold but not over-dramatized. Straightforward visual communication and simplicity of both colour and typography support the non-conformist character of the brand and its ethically made garments.


#: brand identity, brand personality, art direction, graphic design, packaging, design strategy, digital design, audiovisual